Breaking : Kylie Jenner replies Forbes claims about her assets

The title of Kylie Jenner as the world’s “youngest self-made billionaire” is being called into question. And the company that gave her the title in the first place, Forbes, is breaking the story.

According to a new report by Forbes, Kylie Jenner, 22, “has been inflating the size and success of her business for years.”

But they claim it is not just Kylie Jenner who has inflated her net worth. Forbes compared her to Donald Trump, and alleged that the family has even presented tax returns that “were likely forged” to convince the publication (and others) of their wealth.

Kylie Jenner took to Twitter shortly after the story broke to refute Forbes' claims. 

"What am I even waking up to?" she began. 

"I thought this was a reputable site.. all I see are a number of inaccurate statements and unproven assumptions lol," she continued. 

"I've never asked for any title or tried to lie my way there EVER. period," Kylie claimed.

Kylie also addressed Forbes' accusations of forged taxes, tweeting, 

"That's your proof? So you just THOUGHT they were forged?”

Kylie Jenner launched her business, Kylie Cosmetics, in 2015 with a line of 15,000 ‘Lip Kits’ that instantly sold out. In 2016, Jenner publicists allegedly tried to convince Forbes that Kylie Cosmetics had brought in over $400 million in the first 18 months, with Kylie earning $250 million.

Kylie Jenner is no longer a billionaire

According to Forbes, KylieJenner is no longer a billionaire, and she grossly over reported the revenues of her companies.

Kylie Jenner, sold 51% of her #KylieCosmetics to beauty giant Coty in a deal valued at $1.2 billion this January. In the deal’s fine print, a less flattering truth emerged. 

Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.

Taking all this new information into account and factoring in the pandemic, Forbes has recalculated Kylie’s net worth and concluded that she is not a billionaire. 

A more realistic accounting of her personal fortune puts it at just under $900 million, despite the headlines surrounding the Coty deal that seemed to confirm her billionaire status. 

More than a third of that is the estimated $340 million in post-tax cash she would have pocketed from selling a majority of her company. 

The rest is made up of revised earnings based on her business’ smaller size and a more conservative estimate of its profitability, plus the value of her remaining share of Kylie Cosmetics—which is not only smaller than the Jenners led us to believe but is also worth less now than it was when the deal was announced in November, given the economic effects of the coronavirus.

Coty’s share price has fallen more than 60% since the deal was struck, and even better-performing competitors like Ulta Beauty and Estee Lauder are still down single digits. 

"Add that to the fact that Wall Street tends to think Coty paid too much to begin with and there is no way to realistically peg Kylie’s net worth above a billion—despite her massive cashout. 

As usual, we asked the Jenners for input on our numbers. But pressed for answers on the many discrepancies, the typically chatty family did something out of character: They stopped answering our questions."

Culled from Forbes Magazine